Enhanced
Hotel-hosted experiences using in-house expertise, and spaces.
Jumeirah
Experience Rollout Tracker
Exceptional and enhanced guest experiences, tracked across nine stages from design and ideation through to go-live.
- Properties
- 0
- Experiences
- 0
- Live
- 0
Experiences definition
The following three experiences are designed exclusively for Jumeirah One Members.
Exceptional
The destination is the hero, with the hotel providing access, comfort, and context while acting as the curator and connector.
Immersive
Immersive, multi day paid stay journeys.
Enhanced, exceptional and immersive experience design principles
Align with Jumeirah Brand
- •Supports the Jumeirah brand
- •Consistent brand expression
- •Showcase Arabian Hospitality
Showcase Hotel's Positioning
- •Differentiated vs compset
- •Property-specific USPs
- •Ownable
- •Local connection
Personalised
- •Designed with guest personas in mind
- •Curated through preferences and behaviour data
- •Allows for personalisation
Exclusive
- •Impactful
- •Meets or exceeds what is expected from an ultra-luxury brand
Emotionally Memorable
- •Intentional memory anchors
- •Invitation to come back
- •Take this special moment back home
Be Scalable
- •Repeatable
- •Operationally feasible
- •Easy to implement